“It’s for someone who is passionate and loves life and who loves being in love.” She says what is hers has always been meant to be shared with her fans - as they’re the ones who keep her making new fragrances throughout all these years: “I get inspired by things that are happening in my life and put them into my fragrances so people have a part of me that they can wear.” “I made it for everyone to wear,” she explains. In a world of people obsessed with the idea of a “signature scent,” one that’s yours and that you don’t want anyone else to have, her philosophy has always been the exact opposite. But for Paris, that intimacy is meant to be shared. She created it specifically for her own wedding and is releasing it on the occasion of her first wedding anniversary (iconically on 11/11).Īs the fragrance she created specifically for her wedding day, “It’s definitely my most intimate fragrance to date,” she says. Her newest fragrance, Love Rush, is the 29th fragrance in her oeuvre. Unlike some other famous people’s brands, Hilton’s has been consistent and prolific in the creation of new scents over the course of 18 years. She launched her original Paris Hilton for Women fragrance in 2004 at the front end of the celebrity scent craze, kicking off an era of celeb beauty projects that’s never fully died down. Long before seemingly every celebrity had their own beauty line, there was Paris. It’s as true as ever today as it was in the early aughts. We still all want want to watch her, look like her, dress like her, talk like her - even smell like her. Her fairy pink aura has enveloped generations of fans, and although she has revealed new facets of herself as she’s grown up (and her fans have, too), some things remain the same. For the two-plus decades that Paris Hilton has been in the public consciousness, she has been a point of fascination and infatuation.

Paris by paris hilton perfume